ABPRO_Data Defined

Data Defined

Helping businesses exceed their revenue targets.

Above Baseline Performance Revenue Optimization starts where your current reporting stops, bringing revenue, sales and marketing into one accurate, actionable view of what performs.

One set of numbers across every revenue team.

When you’re responsible for revenue, ABPRO_ is designed to give you the reporting and forecasts you need to prioritize and deliver. Our system unifies data across revenue teams to ensure reporting is accurate and optimizations deliver above baseline.

Revenue

What did the business earn, and which cohorts produced it?

Baseline: existing reporting
Revenue and margin by month, from the books and the reports the team already runs
With ABPRO_: documented
Every variable defined, with the sources and calculations behind it
With ABPRO_: revealed
Revenue by cohort, read forward and back; churn by cohort; concentration by tier; revenue returned per $1 at 1, 3, 12 and 60 months

Sales

Who closed what, and what did those accounts go on to produce?

Baseline: existing reporting
Deals, pipeline and commission, from the CRM and the commission sheet
With ABPRO_: documented
Every stage, date and commission rule defined
With ABPRO_: revealed
Reps and ISOs ranked on the revenue their accounts produce, not the units they closed

Marketing

Which spend brought in the accounts that carry the book?

Baseline: existing reporting
Spend, leads, cost per lead and conversion, from the ad platforms
With ABPRO_: documented
Every metric defined, from what counts as a lead to what counts as a sale
With ABPRO_: revealed
Spend tied through to revenue; return per $1 by source and campaign; the early signals that mark above-baseline accounts

From baseline to above it.

Your existing reporting sets the baseline. Your revenue target sits above it. ABPRO_ closes the gap in four steps, starting with one set of definitions so every number agrees.

  1. 1

    Unify

    Statements or billing, CRM, ad spend, commission and budgets mapped to one data dictionary.

  2. 2

    Map

    Every record mapped to standard business classifications, with one view across the full universe of accounts.

  3. 3

    Connect

    Spend tied to CRM stages and realized revenue across unified timelines.

  4. 4

    Optimize

    Find what runs above baseline (sources, campaigns, reps, traits) and move spend and effort toward it, cycle after cycle.

Every figure stays checkable back to the column it came from.

Demo a sample profile of your business.

Tell us a little about your business and we’ll shape the demo to mirror your existing book.

Step 1 of 3: Your business

Your business
Sales and marketing
Do you have a sales or marketing team?
Your details

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Before you book.

Who is ABPRO_ for?

Recurring-revenue businesses where a few accounts carry the book: SaaS companies; payments businesses, meaning ISOs, processors and PayFacs with rep and ISO channels; merchant cash advance funders; and others with the same shape.

What does “one data dictionary” mean in practice?

Every source is mapped to the same definitions: one meaning of an account, a lead, an appointment, a sale and a dollar of spend. That’s what lets cohorts be overlaid, and why Sales and Marketing never report two different numbers for the same thing.

What’s the difference between Hosted and Install?

Hosted: you host the files or provide API access, we run the model, and your team works in the ABPRO_ portal, from $2,250 a month. Install: your team builds the model in house; we map the data with them and guide the build, in 30, 90 or 360 days. Hosted or Install, side by side.

How is statement data ingested?

From the summary statement export your processor already sends you or, for line-level detail, directly from the processor’s MASS files. Both land in the same backbone and refresh on the same cycle.

Does ABPRO_ replace our CRM, ad platforms or BI?

No. ABPRO_ reads from them and ties what they record into one model. Your CRM stays your CRM.

Is our data kept separate from other clients?

Yes. Each portfolio has its own database and its own sign-in, and nothing is shared, pooled or benchmarked across clients. Only a fully anonymized demo portfolio is ever shown publicly.